As mentioned on the weekend, for my next major brand overhaul project, I am taking on the WHL's Vancouver Giants. I am not a huge giants fan, but do get out to a game or two every season. It's cheap, and good hockey... "Hockey with Heart" as the Giants put it. I remember the Giants' inaugural season... it wasn't too long ago, only 2001. Not much has changed for the Giants since their inaugural season (aside from the revolving door of players, which is typical in major junior hockey). The Giant's have enjoyed a very successful history thus far.
They have only missed the playoffs once (in their first year).
They won their division from the 2005-06 season up until the 2009-10 season (5 years in a row).
They have been to the Memorial cup twice (hosted in 2006, after qualifying by being WHL playoff champions as well, AND won in 2007)
This year however, the Giants have started of POORLY... they are currently a league worst 7-17-0.
Not much has changed from a design perspective either. They still use their original logo, and have not established a signature look with their sweaters (this seems to be difficult in major junior hockey, as most of the teams wear Reebok "cookie-cutter" jerseys).
I think it is time for a GIANT overhaul (you should probably get used to this pun...looks like I will be using it a lot), to reflect a new era in the team's history... and hopefully use a new uniform to inspire a new team to greatness.
Here is a sneak peek of where I'm going. I am, for the most part, keeping the logos, but changing the colour scheme. instead of a 90's modernist colour scheme which features black and silver. I tried to create a loo which reflects the lumberjack motif in the logos, using browns, vintage white, and red. These logos will be tweaked slightly, but here is what they look like right now. Hope you enjoy them, and as always I would love to hear some feedback.
